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Should I Choose a Long URL or a Short One?

Oct 122016

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Generally speaking, the shorter and more concise your URL is, the better. A shorter URL is easier to remember, fits easily on printed material, and is more likely to “stick” in someone’s head so it can be recalled. Also, if you have a creative brand name, a short URL consisting just of your company will be easier to find if someone types it directly into their browser’s address bar. For the most part, a short domain is better […]

The long domains vs short argument still exists, however, because there are benefits to all lengths and types of URLs. Not every business will find that a very short URL is viable for them, especially if it doesn’t accurately sum up what they do or offer to customers. Plus, by this point in the Internet's life, it can be really hard to find a short domain name that isn't already taken. So in some cases, you may have no choice but to invest in a longer URL.

How Do I Choose the Right URL?

Choosing the right domain name can be tricky. Start by researching what’s actually currently available – you don’t want to get your heart set on something, only to find out it’s not even for sale! Large domain registrars will allow you to search for your business name, word, or phrase, and will show a variety of extensions available.

When you can, it’s always recommended to purchase the default .com domain extension for your URL. .com is easiest to remember, and is the accepted Internet standard. However, if this isn’t available, try to find a creative extension that will complement your URL. For example, popular link sharing service Bitly has the .ly extension (bit.ly), while online profile website About.me uses .me.

Don’t be afraid to ask your friends, family, or team to chime in on your domain name ideas. They may suggest something you’ve never heard of, or have some input of their own.

Want to Learn More About SEO?

If you want to learn more about the factors that can affect your site's ranking and performance in search, including domain names, keyword optimization, and links, we recommend checking out our informational page on search engine optimization.

As a leading SEO company, WebpageFX can help companies just like yours create engaging websites that not only rank well, but also drive more traffic and create more conversions. We know that SEO is about much more than your website's URL—and we can help you capitalize on every factor that will boost your appearance on the major search engines from page three to the top of page one.

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